These are some definitions from the first class. As well, I went to the library and got two books on a designer for our first project.

Typography – text!

Connotation – suggestive aspect of communication

Denotation - direct aspect of communication.

Sans-serif – no hooks (corporate, assertive)

Serif – with hooks (decorative and generally more contemporary)

SANS-SERIF
SERIF

VECTOR - Essentially a mathematical formula which can be increased.

RASTER – Degrade as the size is increased.