These are some definitions from the first class. As well, I went to the library and got two books on a designer for our first project.
Typography – text!
Connotation – suggestive aspect of communication
Denotation - direct aspect of communication.
Sans-serif – no hooks (corporate, assertive)
Serif – with hooks (decorative and generally more contemporary)
VECTOR - Essentially a mathematical formula which can be increased.
RASTER – Degrade as the size is increased.