Thursday, April 3, 2008
After education, Glaser created a design studio called Pushpin Studios which he founded along with several of his fellow graduates from Cooper Union. In order to gain a client base, they produced and distributed a publication called the Pushpin Almanac, later the Pushpin Graphic. Eventually, the publication had gained subscribers. While Pushpin remains strong today, Glaser eventually moved on and formed his own studio aptly named Milton Glaser Inc. Later on, Glaser began teaching at the School Of Visual Arts and then Cooper Union, both in New York City. To date, Glaser designs and is an integral part of the design community. Glaser states that he has no plans to retire and that "There is nothing I fear more than the idea of having to retire. I fear retirement more than death." Obviously, the end of Glaser's career is nowhere in sight.Glaser’s style is unique in that each of his pieces seems equally different. Glaser acknowledges his variety of styles in an interview in his book Graphic Design. In this interview, he states "At one point in my life, I realized that anything I did long enough to master was no longer useful to me. I've always felt that I could explore many phenomena, that, in fact, the whole visual world developed." Throughout his work, this variety of styles is evident. While many of his pieces, such as his Dylan and Aretha posters, feature bold, vivid colors combined with life like recreations of people, many of his other pieces have a cartoonist like quality, such as his I Love New York campaign design or his Simon and Garfunkel poster. If one were to skim through a book of his collected works, they may wonder who else contributed to this book, however, it would just be Milton Glaser. In addition to having a broad range of styles, Glaser uses his work as a means of expressing his own political and moral ideas. Whether one looks at his redesign of his "I Love New York" into "I Love New York More Than Ever" campaign after September 11th or his "W stands for Wrong" piece about George W. Bush, one can't help but understand the mind of Glaser. He consistently creates profound observations with simple designs.
Milton Glaser, Graphic Design
Milton Glaser & Mirko Ilic, The Design of Dissent